HMV to Challenge iTunes in the UK with DRM-free Downloads
The latest music seller to take up the DRM-free challenge appears to be HMV, the venerable UK music seller that also happens to be the parent company of the extremely successful Waterstone’s bookstores. HMV has declared that by September 2007, it will carry 1 million+ of EMI’s DRM-free tracks, as well as the obligatory indie labels. But the big story here is price. HMV is planning on charging a measly 79p (that’s around 99 cents on this side of the pond). It’s also 20p less than iTunes DRM-free tracks. We hope you’re paying attention, Amazon.com, as this is exactly the type of strategy that could help you regain your place in the top three music sellers in the United States (after having been bumped by iTunes).
(via Digital Lifestyles)
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